You many have seen it sitting proudly across the front cover of the September issue of Stir It Up Magazine - Lakeland Dairies have announced that their education market leading flavoured milk range, VIVA, will move from plastic to paper straws as of this month.
With a half page advert on p28 of the magazine also focused on the innovation, the new paper straw comes from FSC (Forest Stewardship Council)- certified sources and the carton and straw are 100% recyclable to support schools and LEAs with their own green targets and pupil welfare.
The roll out will save a staggering 6.5 tonnes of plastic per year.
Lakeland Dairies will introduce the new sustainable straws this month across the entire range that includes strawberry, chocolate and banana. The VIVA flavours are made from semi-skimmed milk straight from the Irish co-operative’s own dairy farms, making it fully traceable. With added vitamin D to keep bones strong, VIVA is also low in fat and suitable for vegetarians. It is best served chilled but can be conveniently stored ambient and has a long shelf life so there is no food waste.
Stock will switch to the new straws as the limited existing stocks are depleted.
4633 – Viva Chocolate Milk 27x200ml
5136 – Viva Strawberry Milk 27x200ml